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POSITIVE

FORCE

A CELEBRATION OF DUTY

A celebration of The Royal Navy skills, expertise and unwavering sense of duty. 

A Celebration of Duty’ honours Royal Navy personnel who, through their sense of duty, give back to their local community every single day. Seven films featuring seven extraordinary Naval personnel were co-created with the Royal Navy’s Photographic and Digital unit (The Phots).

Each film was unique to the individual and helped to tell their story. The campaign reframes the Royal Navy as a ‘Force for Good’ and aims to connect a younger generation with The Royal Navy’s humanitarian work.

The campaign quickly gained traction on its launch weekend getting shared by community organisations and celebs alike including Bear Grylls who has over 6.9 million followers on Instagram alone. On the weekend of the campaign launch, the Royal Navy website saw 51,600 more visitors than the same period last year – that’s a 956% increase.

A Celebration of Duty - Tides of Change Dr Napper is a Royal Navy Reservist Lieutenant and Post Doctoral Researcher at the University of Plymouth.
A Celebration of Duty - The Choice Marine Commando Beaton, MBE, joined the Royal Marines in 1986, where he qualified as a fully trained chef. He now heads up the Royal Marines Educational Awareness Team (EAT), where he tours the UK educating people
A Celebration of Duty - The Spotlight Tip Cullen served in the Royal Marines for 30 years, rising to the Rank of Captain. He now works closely with the Soldiers Arts Academy, ‘B22’ Royal British Legion and the 'Company of Makers' in Portsmouth which
A Celebration of Duty - Leading the Way Lieutenant Rawlinson is an Expedition Leader and Marine Engineering Officer on submarines in the Royal Navy.
A Celebration of Duty - The Spotlight Tip Cullen served in the Royal Marines for 30 years, rising to the Rank of Captain. He now works closely with the Soldiers Arts Academy, ‘B22’ Royal British Legion and the 'Company of Makers' in Portsmouth which
A Celebration of Duty - Saving Lives Reservist Lieutenant Commander Bannister joined the Maritime Reserves in October 2022 and is currently a full-time reservist at Britannia Royal Naval College Dartmouth.
A Celebration of Duty - The Choice Marine Commando Beaton, MBE, joined the Royal Marines in 1986, where he qualified as a fully trained chef. He now heads up the Royal Marines Educational Awareness Team (EAT), where he tours the UK educating people
A Celebration of Duty - Caring for Carers PO Fyans MBE is a Petty Officer in the Royal Navy, a service family and carer advocate and a mother of three.
A Celebration of Duty - The Journey Former Marine Captain White is a Royal Marines veteran who lost three limbs after accidentally standing on an improvised explosive device whilst on patrol in Afghanistan
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