POSITIVE

Vue Cinema's new Ultra Lux seat lets you experience the extreme adventure of the big screen in the extreme comfort of their luxury leather recliner. Now, you can space battle with your feet up, gun-sling as you sip cool champagne and fly first-class to other worlds.

The launch film uses the emotive language of film to highlight premium features of the seat such as the champagne cooler and its uber-comfortable reclining back rests. Created entirely in CGI, every detail, from the dramatic camera movement, ethereal sound and dynamic lighting were crafted to create the sense of the seat being an emotional roller coaster ride which transports you into the exhilarating world of film. The epic musical soundscape is designed to showcase Vue's incredible Dolby surround sound at maximum impact when played in theatres. The cinematic voiceover was delivered by Paddington in Peru star, Ella Dacres.