POSITIVE
PLATFORM
BUSINESS LIKE A BOSS
AWS has been using AI in its business products for the last 18 years but has been comparatively slow to talk about it. Battling an incredibly competitive market, we wanted to show how genAI can superpower any business, from tech startups to call centres to clinical research labs.
‘Business like a boss’ stars the everyday people who use this technology to make every keystroke, every click or button push more meaningful, more powerful and more epic. It shows how genAI can help them achieve more without even leaving their desk and puts a real human face in front of the technology - in contrast to the often negative news headlines about AI.
The global campaign was shot in Los Angeles and directed by award-winning film director Yann Demange with cinematography by Emmy award-winning Adam Arkapaw. The campaign includes a 30 second brand TV spot with cutdowns that focus on different business sectors including finance, technology, science and customer service.
