POSITIVE

'Multitudes' is a brand identity that encapsulates the mission and purpose of WeRepresent, which is to champion underrepresented talent in media. The brief was to help WeRepresent to stand out as a way to appeal and support talent that wants to be a part of the change needed for future generations of media consumers. 

The result is a brand identity that jumps from the screen in bright colours and lively shapes. WeRepresent, or WRP, appears in shades that are hard to ignore. The playful letterforms float fluidly with a joyful feeling of togetherness, visually rich but simplistic in its nature, celebrating freedom from any constraints.

The new branding appears in multiple channels including print and digital media, aiming to catch the eye of branding, marketing and comms agencies looking to cast authentic voices with cultural integrity.